Wonderflow Blog

sentiment analysis

Wonderflow's Business Intelligence Research · Nov 24, 2022

Improving Sentiment Analysis: Star Rating Vs. Sentiment Index

Wonderflow's Business Intelligence analysts shed more light and clarity on Star Rating and the Sentiment Index score, two very important metrics in sentiment analysis. This may help our readers, particularly current users, understand better why star rating alone, for example, is not enough to understand what customers want and need and to achieve product success.

pet care

Marketing · Nov 11, 2022

Pet Care Industry: Trends & Growth to Help Improve VoC Programs

When it comes to our furry (feathery, scaly – you name it) friends, brands and consumers alike will do their utmost to satisfy them. In fact, the global pet care market has seen astounding spikes in sales in recent years, particularly during the COVID-19 pandemic. In this article, we look at the ever-growing and competitive world of pet care. In particular, we examine how the 2020 pandemic affected the market and what global trends have…


Market Research · Oct 12, 2022

VoC Analysis: What Are Consumers Really Saying About Tires?

Our Market Intelligence team deeply analyzed the tire industry across 4 markets to help brands improve tire designs, sales, and CX.

Andrea Evangelista

Interview · Sep 15, 2022

Employee Spotlight: Andrea Evangelista, NLP Developer & Security Manager

Employee Spotlight: Andrea Evangelista, NLP Developer & Security Manager

wonderflow image

Product Development · Sep 12, 2022

Proper Review Analysis: How to Analyze Customer Reviews (+ Examples)

Learn here what is a review analysis, its importance, and general steps on how to analyze customer/product reviews, plus Wonderboard examples.

positive customer reviews

Marketing · Aug 25, 2022

More Smiles, More Stars: 10 Examples of Leveraging Positive Customer Reviews

Brands know that reviews are everything. Whether they are positive customer reviews, negative, or neutral, customer feedback is at the core of any business.

utility cx

Utility & Energy · Aug 09, 2022

More Than Another Bill: Why VoC Programs Improve Utility CX

Learn here why utility industry leaders must improve the customer experience, particularly with top voice of the customer programs, to grow.

Ron Jacobs Philips Brand Licensing

Interview · Aug 03, 2022

Customer-Centricity in Consumer Electronics: VoC Interview with Ron Jacobs, Philips Brand Licensing product professional

As part of our Voice of the Customer (VoC) interview series, Stefano Pecorari, Client Success Director at Wonderflow, welcomes Ron Jacobs, Brand Licensing product professional at Philips. Philips is a Dutch multinational founded in 1891 as a lighting company and later expanded to medical equipment, consumer electronics, and domestic appliances. The company is headquartered in Eindhoven. Later, it moved to Amsterdam in 1997. Nowadays, Philips is focused mainly on the health tech continuum. Its mission is…

Alberto De Marino

Interview · Jul 29, 2022

WonderStudent: Alberto De Marino, Grant Recipient & Epicode IT Grad

Get inspired by young tech talent, Alberto De Marino, who won our Wonder Foundation scholarship and attended EPICODE to fulfil an IT career.

millennial marketing

Marketing · Jul 14, 2022

Voice of the Youths: Millennial Marketing & How to Win Them Over

Learn here why millennial marketing can be hard but still vital for brands to understand this powerful consumer group to succeed.