Wonderflow Blog
Marketing · Jul 14, 2022
Voice of the Youths: Millennial Marketing & How to Win Them Over
Learn here why millennial marketing can be hard but still vital for brands to understand this powerful consumer group to succeed.
Insurance · Jun 23, 2022
Hear the Voice of the Customer in Insurance: Beyond Claims & Costs
In this article, we’ll explore why VoC data is essential, and how you can leverage it to ensure your business is at the forefront of the sector.
Marketing · Jun 15, 2022
What is Sentiment Analysis and Text Analytics? (+ Quick Video)
Learn what is sentiment analysis and text analytics, plus a short explanatory video. You will likely be more sure of trending AI topics.
Customer experience · May 31, 2022
Customer-Centricity in Retail: VoC Interview with Maria Cristina Aspesi, Global Director of Customer Care at Lavazza
As part of our Voice of the Customer (VoC) interview series, Emiliano Varrasi, Client Success Director at Wonderflow, welcomes Maria Cristina Aspesi, Global Director of Customer Care at Lavazza Group (sometimes simply Lavazza, and formally, Luigi Lavazza S.p.A.). Often branded as “Italy’s Favorite Coffee,” Lavazza manufactured mainly coffee products and was first established in Turin, Italy, in 1895. What started as a single, family-owned, small grocery store is now an internationally recognized brand. The global…
Interview · May 27, 2022
Employee Spotlight: Mouna Kacimi, Head of Data Science & Linguistics
In this month’s Employee Spotlight feature, we warmly welcome Mouna Kacimi, our Senior Data Scientist turned Head of Data Science and Linguistics. In honor of her recent promotion, we want to again congratulate Mouna and get to know her a bit more, especially how she has helped enabled the team’s success. Mouna studied Computer Engineering at the National School of Computer Science in Algeria. Curious about the world of research, she decided to pursue a…
Cosmetic & Beauty · May 25, 2022
VoC Analysis: Top 3 Hair Care Trends Based on Personal Care Ratings & Reviews
As part of our original series of market research, or what we like to call Voice of the Customer (VoC) analysis, it contains monthly articles written exclusively by our Business Intelligence team who leveraged the Wonderboard analytics to support the research. This article is written by our Market Analyst, Liang Liu, to help more beauty/personal care brands better understand emerging industry trends and new consumer behaviors — all based on ratings and reviews. Although…
Customer experience · May 19, 2022
Hear the Voice of the Customer in Retail: Why Use VoC in Retail Analytics
Learn what it takes for retailers to win today. Improve your retail strategy and the customer experience with voice of the customer data.
Customer experience · Apr 22, 2022
Is the Customer Experience Career for You? The Rise of CX Jobs (Incl. Salary Chart and FAQs)
“Think of customer experience as customer service on steroids” – Forbes That’s exactly what it’s like to work in Customer Experience (CX). When compared to customer service (CS), customer experience is more about proactively creating a seamless customer journey, from awareness of the brand to post-purchase. In contrast, CS is about reactively supporting customers with service/product questions and problems. This article aims to shed light on the trending and unique career path of CX and how…
Interview · Apr 07, 2022
WonderStudent: Krisiana Dumi, Grant Recipient & Epicode IT Grad
Krisiana Dumi is an Epicode IT graduate, Developer, and scholarship recipient of Wonderflow. Get inspired by her career journey in tech.
Market Research · Mar 31, 2022
VoC Analysis: What do customers think on skincare product packaging? (5 countries analyzed)
VoC Analysis: What do customers think on skincare product packaging? (5 countries analyzed)