Market Research · Feb 20, 2019
What is customer feedback and why it is important?
Read about the difference between the most common types of Customer Feedback, and the 5 reasons why ithey are important for your company.
Market Research · Feb 19, 2019
Why is so difficult to predict the future?
There are two kinds of predictions: intuitive predictions, which rely on experience and intuition, and statistical predictions, which rely on data.
Business · Feb 14, 2019
How is E-commerce influencing traditional retail
It does not matter anymore if a product is sold in e-commerce or traditional retail, online reviews are playing an essential role in this play.
Technology · Feb 11, 2019
Difference between Social Media Listening and NLP
What are social media listening and NLP technologies? Find the definition of these two approaches and discover what can we learn from them.
Business · Feb 07, 2019
How to manage a retail network
A couple of real-life examples will help us to discover which are the secrets to make quality and service, good and consistent, managing a retail network.
Business · Feb 05, 2019
Stop asking questions to your customers
It is a common practice for companies to ask questions to customers via surveys and questionnaires. However, they should be aware of what to ask.
Market Research · Jan 31, 2019
How good are humans in text analysis?
Accuracy in text analysis is the capability of technology to interpret a text. Some companies claim their technology's accuracy is 99%, is that possible?
Case studies · Jan 25, 2019
Customer service fail: GoDaddy’s outrageous experience
Through a negative experience with GoDaddy, we are going to discover three key insights about customer service from a corporate perspective.
Business · Jan 24, 2019
Why is e-commerce winning against retail?
Why is e-commerce winning against retail in certain categories? The majority would say because of price. We tend to disagree with this statement.
Market Research · Jan 21, 2019
5 Types of Customer Feedback and How to Collect Them
This article covers the 5 major types of customer feedback and how to collect each type so you can make informed product and marketing decisions.