Business · May 04, 2016

What Drives Consumers to Write Product Reviews?

If you ever search through e-commerce sites like Amazon you might find it surprising that there can be more than 1,000 reviews on an extension cord (https://goo.gl/KIBmLG) and only a handful of reviews for the TV that some consider the best to buy this year. Does it raise important questions such as what drives consumers to write a review? Is it because of the product itself or is there something more to it? Clay Shirky,…

Business · Jan 15, 2016

Banks Online Reviews: why they are important

A few years back, only the ones close to you would have heard about the terrible or amazing experiences you had with a brand. Now, you can find it all over the web. This transparent way of communicating allows anyone across the globe to read about what you have to say. And the financial sector is not an exception: banks online reviews are essential to become a customer-centric organization and gain market share. Online reviews…

Press · Oct 07, 2015

Wonderflow Unveils New Corporate Brand

Wonderflow has just launched our new brand. We believe it reflects our passion and commitment for consumer-based innovation. The logo comes with new fonts, design and a renewed company statement, Advanced Consumer Feedback Analysis. According to CEO Riccardo Osti, “the intention behind this new Wonderflow brand is to communicate our value proposition of delivering a world-class customer feedback analysis, with unparalleled accuracy and a simple UI.” The logo represents: 1. Growth:​ our first goal for…

Business · Apr 07, 2015

How 3D Printers Will Compete with Manufacturers

It has made an entrance into consumers home and the question is what will it bring? 3D printers are not typically a new technology, being first introduced in the 1980s for manufacturers as a fast and cost-effective method for creating prototypes. The 3D products are created by laying down successive layers of material in a printer until the entire object is made. It has become an essential tool for industries such as aerospace, automotive, medical,…

Business · Jan 29, 2015

Reviews to drive research and sales

Why should brands analyse reviews to build better products? Because customers write what they need inside reviews. When marketers had a much more product-centric approach, consumer reviews were not considered so important. They soon realised that is needed to listen more carefully to what customers say in order to minimise the risk of…

Business · Jan 13, 2015

Revolutionary R&D from consumer reviews

We can summarise our previous post by saying that stores use reviews to sell more and build trust, while brands use them to create marketing campaigns. However, I can tell that they’re still not getting the best out of them. Indeed, why on earth don’t brands use reviews to build better products? Read about how to revolutionize R&D from consumer reviews. Let me give you a short example: Enterprises make several blind tests, market researches…