Press · Oct 03, 2018

PROGRAMMA 102 invests 1.5 million in WONDERFLOW

PROGRAMMA 102, the second investment vehicle of venture capital manager P101 SGR, has invested € 1.5 million in Wonderflow, a company active in big data, able to extract useful information from consumer feedback in order to support companies in product innovation and strategic marketing. Through these funds, the company intends to consolidate its position in the European market, fostering the development of its descriptive and predictive analysis technologies. With turnover increasing by 350% in 2017,…

Business · Jul 19, 2017

Start Using Consumer Insights to Influence your Advertising

Our world today is constantly changing. Customers are continuously moving to new platforms every day and brands are having to build cross-platform experiential channels to meet that migration. Given such a rapidly evolving and digitally connected world, the onus is on the brands to authentically reach out to their customers, else they risk losing them in the long term. They can be learned mainly through Consumer Insights. The upsides of viral videos are numerous which…

Business · Mar 22, 2017

How to predict what customers will buy with feedback

With a revenue of over $135 billion, Amazon has become the world’s largest online retailer and continuously drives record-breaking sales. They have reached this type of success by building expertise in operational perfection, platform optimization and a high percentage of repeated purchases across various product verticals. An integral part of driving customer purchases is using insights from customer feedback about customer preferences and behavior patterns to trigger repeat sales. It can be used for optimizing…

Business · Mar 10, 2017

Types of Customer Feedback Analysis

In an age where there is an abundance of data, brands need to apply different approaches to customer feedback analysis in order to understand the next steps necessary to foster their growth. There are a variety of metrics that can be evaluated from customer feedback such as brand reputation, product perception, and customer satisfaction. Each metric can help brands understand how to meet customer expectations by making the right improvements to their product and learn…

Business · Mar 06, 2017

The Potential of Online Reviews for Businesses

Over the past few years, the importance of online reviews has only increased in magnitude. Since ages, people have relied on recommendations, feedback and reviews for day to day decisions. From the best deal at the nearest supermarket to the newest movie released last week, word of mouth has always played an important role in influencing decisions of the masses.   It should not come as a surprise that in today’s highly digitised world, product…

Press · Dec 07, 2016

Wonderflow is the winner of the Martech Startup Award 2016

We have excellent news. Wonderflow is the winner of the Martech Startup Award 2016! The Martech Startup Award is a prize for companies that make software for marketing, commerce, CRM, social, customer services and/or analytics. This prize was awarded for the first time in 2015. Amongst several companies offering valuable and innovative solutions to the marketing industry, Wonderflow won the first prize. The jury consisted of venture capitalist Niels van Aalten, Willem Sijthoff, and Sander…

Business · Nov 21, 2016

How Amazon Vine reviews differ from non-Vine reviews?

By now, you probably understand the value of online product reviews for your brand. They provide you with tons of insightful information about what your consumers really perceive your products. You most likely have heard about Amazon Vine, an initiative in which Amazon invites some customers to write reviews of products they receive for free from participating vendors. This practice is known as incentivized reviews. If you want to know more about what you can…

Press · Nov 03, 2016

Wonderflow Raises New Investment Round

Wonderflow Raises New Investment! We are happy to announce a new investment round, led by several Dutch entrepreneurs. This investment follows the seed received in 2015 and will help the company to scale faster. Regarding the investment, CEO Riccardo Osti and CTO Giovanni Gaglione said that these resources will be used to strengthen Wonderflow’s position in the market, by consolidating the consumer feedback analysis platform towards a SaaS model. Wonderflow is willing to open its technology to…

Press · Nov 03, 2016

Wonderflow launches new product: CX-Report

We are happy to unveil our newest solution to analyze consumer feedback: the Wonderflow CX-Report. A snapshot of consumer knowledge The CX-Report is a compact report that delivers you key consumer insights about a product/service of your choice. How does it work? Easily! You just have to tell us the following three simple things: What product/service you are interested in Which market do you want to analyze Your preferred sources (e.g., Amazon) What will you…

Press · Oct 26, 2016

Wonderflow’s CEO interviewed about 5 billions reviews

Wonderflow made it to the finals of the Accenture Innovation Awards 2016. Our CEO, Riccardo Osti’s interview is part of a series of articles published in relation to this event. The article talks about the opportunity to learn from big data and how challenging it can be to extract solid conclusions out of unstructured texts. Riccardo explains how Wonderflow overcomes this issue and helps companies grow their business based on consumer feedback analysis. “Go with the flow. From the moment…