Business · Oct 30, 2018
50+ Focus Group Questions to Ask for Valuable Customer Feedback
A focus group can be extremely helpful to get into the mindset of your customers and receive genuine, helpful feedback for your company. Using a focus group over other methods of customer feedback will allow you to have a full, multi-participant discussion about your product – versus stagnant answers on a computer screen. It will also allow you to interact with your customers and drive the conversation towards your specific, desired outcome. Like reviews, focus…
Business · Oct 30, 2018
Customer Experience Analysis: 5 Steps to Happy Customers
Over the years, technology has brought businesses closer and closer to their customers. Companies can send an email, pop up as an ad on a social media feed, make sales calls, send notifications straight to a smartphone, and engage in any number of other activities that bring a business into a customer’s life. Because of this, it’s simpler than ever for customers to provide feedback on the services offered by all of the brands they…
Technology · Oct 24, 2018
Text Analysis 101: An In-Depth Guide for Beginners
If your business is seeking to grow, there’s one key factor in making that happen: keeping up with the rapid advancements in technology. These days, this can seem like an overwhelming task. There’s so much new technology available on a corporate level that it can be difficult to sort through it all and decide what’s worth the money and time. One of the technological advances most beneficial to businesses is text analysis software, or software…
Press · Oct 03, 2018
PROGRAMMA 102 invests 1.5 million in WONDERFLOW
PROGRAMMA 102, the second investment vehicle of venture capital manager P101 SGR, has invested € 1.5 million in Wonderflow, a company active in big data, able to extract useful information from consumer feedback in order to support companies in product innovation and strategic marketing. Through these funds, the company intends to consolidate its position in the European market, fostering the development of its descriptive and predictive analysis technologies. With turnover increasing by 350% in 2017,…
Business · Jul 19, 2017
Start Using Consumer Insights to Influence your Advertising
Our world today is constantly changing. Customers are continuously moving to new platforms every day and brands are having to build cross-platform experiential channels to meet that migration. Given such a rapidly evolving and digitally connected world, the onus is on the brands to authentically reach out to their customers, else they risk losing them in the long term. They can be learned mainly through Consumer Insights. The upsides of viral videos are numerous which…
Business · Mar 22, 2017
How to predict what customers will buy with feedback
With a revenue of over $135 billion, Amazon has become the world’s largest online retailer and continuously drives record-breaking sales. They have reached this type of success by building expertise in operational perfection, platform optimization and a high percentage of repeated purchases across various product verticals. An integral part of driving customer purchases is using insights from customer feedback about customer preferences and behavior patterns to trigger repeat sales. It can be used for optimizing…
Business · Mar 10, 2017
Types of Customer Feedback Analysis
In an age where there is an abundance of data, brands need to apply different approaches to customer feedback analysis in order to understand the next steps necessary to foster their growth. There are a variety of metrics that can be evaluated from customer feedback such as brand reputation, product perception, and customer satisfaction. Each metric can help brands understand how to meet customer expectations by making the right improvements to their product and learn…
Business · Mar 06, 2017
The Potential of Online Reviews for Businesses
Over the past few years, the importance of online reviews has only increased in magnitude. Since ages, people have relied on recommendations, feedback and reviews for day to day decisions. From the best deal at the nearest supermarket to the newest movie released last week, word of mouth has always played an important role in influencing decisions of the masses. It should not come as a surprise that in today’s highly digitised world, product…
Press · Dec 07, 2016
Wonderflow is the winner of the Martech Startup Award 2016
We have excellent news. Wonderflow is the winner of the Martech Startup Award 2016! The Martech Startup Award is a prize for companies that make software for marketing, commerce, CRM, social, customer services and/or analytics. This prize was awarded for the first time in 2015. Amongst several companies offering valuable and innovative solutions to the marketing industry, Wonderflow won the first prize. The jury consisted of venture capitalist Niels van Aalten, Willem Sijthoff, and Sander…
Business · Nov 21, 2016
How Amazon Vine reviews differ from non-Vine reviews?
By now, you probably understand the value of online product reviews for your brand. They provide you with tons of insightful information about what your consumers really perceive your products. You most likely have heard about Amazon Vine, an initiative in which Amazon invites some customers to write reviews of products they receive for free from participating vendors. This practice is known as incentivized reviews. If you want to know more about what you can…