Business · Jan 07, 2019
How to Become a Customer-Centric Organization: An Introductory Guide
Being a customer-centric organization is something of a trend lately, but it takes more than a few staff meetings or customer surveys to truly become one. Some of the world’s most popular companies have been working on their customer centricity strategy for decades—and they have the results to show for it. This introductory guide will cover customer centricity and why it’s necessary for any business. We’ll also cover some different customer-centric brands and their unique…
Business · Dec 17, 2018
12 NLP Examples: How Natural Language Processing is Used
We have written an updated version for this blog, with even more examples. Be sure to check the new blog here! Natural Language processing and AI – AI technology for businesses is an increasingly popular topic and…
Business · Dec 12, 2018
Review of the week: Polar watch Vantage V
You’ve probably heard the term sentiment analysis before but never really took much notice of how important it can be for your company. Wonderflow offers many tools that help brands discover the “why” behind customer feedback (ex. Why do customer dislike X feature?). This is because the language people are using can be mined to discover their true emotions and the intent in their sentences. With this information, you can gain a real understanding of…
Business · Dec 05, 2018
The Best Survey Method: 11 Experts Weigh In
What’s the best survey method? Is there a top choice when it comes to collecting valuable feedback from your customers? As a platform that helps many enterprise companies make sense of feedback and reviews, we were curious to find out if there really is a specific method that brands find most effective. That’s why we reached out to a group of marketing and customer experience professionals with one simple question: “What is your top survey…
Marketing · Dec 01, 2018
35+ Best Customer Experience Software Platforms of 2019
Providing quality customer service is not only about answering product questions, solving problems, or responding to feedback. It starts with market research, a fine-tuned website, and an optimized marketing funnel, then continues after the sale with customer support and loyalty programs. Therefore, a business might require several different kinds of customer experience software in order to enhance the buyer’s journey. This article will cover 30+ customer experience software options, ranging from funnel optimization, to customer…
Business · Nov 14, 2018
10 Sentiment Analysis Examples That Will Help Improve Your Products
You’ve probably heard the term sentiment analysis before, but perhaps never really took much notice of how important it can be for your company. But you should. The term refers to mining the opinions of your customers. If done properly, sentiment analysis can reveal gold mines inside the thoughts and opinions of your…
Business · Nov 13, 2018
Text analysis and modern market research methodology
Our methodology Since day one we specialised in making complex text analysis simple and accessible by everyone. We strongly believe that learnings from consumer data should be on everyone’s desk, and not filtered by technical people. As a consequence, we developed technologies and processes that make the life of corporates much easier than before. In the last years, we already transformed 20 of the Fortune1000 become consumer-centric and adopt a modern market research methodology. What…
Business · Oct 30, 2018
50+ Focus Group Questions to Ask for Valuable Customer Feedback
A focus group can be extremely helpful to get into the mindset of your customers and receive genuine, helpful feedback for your company. Using a focus group over other methods of customer feedback will allow you to have a full, multi-participant discussion about your product – versus stagnant answers on a computer screen. It will also allow you to interact with your customers and drive the conversation towards your specific, desired outcome. Like reviews, focus…
Business · Oct 30, 2018
Customer Experience Analysis: 5 Steps to Happy Customers
Over the years, technology has brought businesses closer and closer to their customers. Companies can send an email, pop up as an ad on a social media feed, make sales calls, send notifications straight to a smartphone, and engage in any number of other activities that bring a business into a customer’s life. Because of this, it’s simpler than ever for customers to provide feedback on the services offered by all of the brands they…
Technology · Oct 24, 2018
Text Analysis 101: An In-Depth Guide for Beginners
If your business is seeking to grow, there’s one key factor in making that happen: keeping up with the rapid advancements in technology. These days, this can seem like an overwhelming task. There’s so much new technology available on a corporate level that it can be difficult to sort through it all and decide what’s worth the money and time. One of the technological advances most beneficial to businesses is text analysis software, or software…