Business · Feb 25, 2020
Video: Working with Scaleups – How to identify the right pilot project for your company
The collaboration between startups and enterprises often originates from a pilot project that eventually evolves into a long-term collaboration.
Business · Feb 19, 2020
An Interview with Nelly Bonfiglio
Nelly Bonfiglio is the current Head of Sales at Groupon. She is a sales expert with extensive experience working for large enterprises and startups.
Business · Jan 06, 2020
An Interview with Luigi Matrone
Luigi is a Marketing expert in it's digital form with many years of experience. He is the founder & CEO of the eBusiness Institute.
Business · Dec 31, 2019
Video: Why it’s hard to get many customer reviews
90% of customers say that reviews have played a crucial role in their decision-making. So, how can you make sure that your customers get involved?
Business · Dec 24, 2019
Video: Measure the health of your business using Customer Churn rate KPI
The last KPI that we are going to cover: Churn Rate. Customer churn rate is a crucial KPI to determine the quality of your product, service, and experience.
Business · Dec 19, 2019
Text Analysis Examples: social media sentiment, workforce performance, competitor intelligence and more
Text Analysis examples: a simple description of how it works, the pros and cons of various approaches, methodology and use cases.
Business · Dec 17, 2019
Video: The importance of measuring customer satisfaction
CSAT measures customer satisfaction, services or experience provided by a company. It is usually a numeric score that goes from one to five, one to ten.
Business · Dec 10, 2019
Video: What is Customer Lifetime Value
In this post you will learn what Customer Lifetime Value is, and an easy way to calculate what kind of revenue can you expect from your customers.
Business · Dec 05, 2019
An Interview with Joost Niepoth
Joost is a marketing professional, with over 25 years of experience. He has worked on both the advertising agencies side as well as client side.
Business · Dec 03, 2019
Video: Top 3 KPIs for customer-centric companies
Which KPIs are best to use? and, furthermore, which KPIs are best to use in a Customer-Centric Company? and most importantly, how do you use them?