Business · Mar 18, 2019
5 reasons why reviews are essential for e-commerce
A few weeks ago, our CEO Riccardo Osti made a video about the importance of reviews for traditional retail. Today, he’ll explain the importance of reviews also for e-commerce businesses. They are not only extremely valuable for the products, but for the online stores themselves. As you’ll see, this happens for several reasons: They create trust, They are freely generated, They represent a great point of interaction, They help SEO and finally, They help to…
Business · Mar 18, 2019
Come raccogliere ed analizzare il feedback dei dipendenti per migliorare la loro soddisfazione
I dipendenti passano la maggior parte del loro tempo in ufficio, e per questo motivo hanno bisogno di un lavoro che li renda felici. La soddisfazione nel posto di lavoro non è solamente un sogno per i dipendenti. Infatti, sempre più persone cercano impieghi più soddisfacenti, anche a costo di ricevere uno stipendio…
Business · Mar 14, 2019
Why traditional market research alone is not enough
Market Research started to be put in practice in 1930, in United States. Back in those days, advertisers started to realize the significance of demographics for creating successful campaigns. Of course the resources were limited, so the solution they could implement was, for example, organizing focus groups, running face to face interviews, or sending questionnaires. Nowadays, companies keep conducting Market Research the same way they did decades ago. Even though technology has made huge improvements…
E-commerce · Mar 11, 2019
Why using a Chatbot can be extremely risky
Today’s video is about a really trendy subject: chatbot. While very useful in some cases, especially for predetermined questions, it might be really risky in others. Instead of delivering a good user experience, it might frustrate customers. Chatbots’ technologies are not yet advanced enough to really interact as a human being. In this video our CEO Riccardo Osti will cover the definition of Chatbots, its main usability, advantages, and of course, disadvantages. In this…
Business · Mar 07, 2019
3 things each product marketer should know
If you are a Product Marketer or are interested in this field, this video is for you. By watching it you’ll learn which are the three essential things that each product marketing person should know to have enough evidence and make the right decisions. This will help you to have more satisfied customers since you’ll learn how to deliver the message they need to hear. It’ll also allow you to beat your competitors, by using…
Market Research · Mar 06, 2019
What are Predictive Analytics & How Can They Provide a Competitive Advantage?
Big data is not a new thing, but many business leaders are at a loss with how to manage their knowledge assets to their full advantage. Long gone are the days where companies could simply look at consumer research and make an intuitive guess for the best move forward. Today, with AI, machine learning,…
Interview · Mar 04, 2019
Text analysis: how to train a computer to do it
If you follow our blog you might have realized the great amount of benefits companies can find using NLP – a technology that allows text analysis. In this post, for example, our CEO Riccardo Osti explains the difference between Social Media Learning and NLP, allowing us to realize how deep this technology may go in order to interpret and analyze texts. However, you might wonder: how does this technology works, and how can we teach…
Business · Mar 04, 2019
How to improve CX with Customer Feedback Management
Love it or hate it, customer feedback is essential for any business. It’s one of the best ways companies can improve their products and services which, in turn, will boost the success of their business. But not only that, feedback improves the Customer experience (CX) as well. And by using Customer Feedback Management (CFM), you can make sure all of that important feedback is used to make changes that matter. Source To show you how you can use…
Market Research · Mar 01, 2019
Why you should analyse the NPS data
NPS is considered one of the best ways to measure customer loyalty for a company’s brand, products or services. Every once in a while, companies receive tons of data related to it, but the difficulty to analyse it all makes them to not make the best use of it. In this video, our CEO Riccardo Osti explains why this data should be analysed. He covers the importance of each section of this type of survey…
Business · Feb 22, 2019
Manage Customer Feedback Correctly
Many companies claim to be customer-centric. However, just a few are really able to achieve it. In some of our previous videos, we’ve explained how to switch your company from product-centric to customer-centric and why consumer feedback is so important for your business. This week, our CEO Riccardo Osti is advising you ask yourself 3 Questions to understand if you are managing customer feedback correctly. Asking these questions may show you if you are extracting…