Wonderflow Blog

Press · Jul 05, 2019

Wonderflow ‘On the Radar’ with Ovum due to advanced AI and NLP techniques

The research firm from the UK recognizes Wonderflow because of its advanced Artificial Intelligence (AI) and Natural Language Processing (NLP) techniques.

Images on How Consumer Insights Teams Can Leverage Text Mining Techniques

Business · Jul 03, 2019

How Consumer Insights Teams Can Leverage Text Mining Techniques

Want to learn more about text mining, and explore the possibilities of using text mining to better equip your consume insight teams? Read on for more.

Image header on how to measure customer satisfaction

Market Research · Jun 26, 2019

How To Measure Customer Satisfaction

These days, customer satisfaction is a must-have. Here's how to measure customer satisfaction levels, and improve upon your customer service!

pros and cons of human text analysis part 2 - wonderflow

Technology · Jun 24, 2019

What are the pros and cons of human text analysis – Part 2

There are many 3 main cons against human text analysis: our consistency when analysing texts, our difficulty to memorize topics, and our speed.

Human text analysis - wonderflow

Technology · Jun 20, 2019

What are the pros and cons of human analysis?

How good are humans in text analysis compared to computers? Are humans better than Natural Language processing? All you need to know about text analysis.

machine learning does not work - wonderflow

Technology · Jun 19, 2019

Why machine learning does not work

Why Machine Learning, which, don’t get us wrong, has a huge potential for several applications, does not really work well with text analysis.

what is document analytics - wonderflow

Technology · Jun 19, 2019

What is Content Analysis (Document Analysis)?

Amongst all the tech-related terms, some of them are less popular than others. A good example is Content Analysis, or Document Analysis.

why nps doesnt work - wonderflow

Business · Jun 19, 2019

Why NPS (Net Promoter Score) does not work

Among metrics that companies use to measure performance, one that has got much attention in the last ten years is for sure the NPS, or net promoter score.

metrics for consumer-centric management - wonderflow

Business · Jun 19, 2019

The metrics for customer-centric management

Customer-centric companies build their success on relationship expertise. Managers main goal should be a mix of metrics in line with customer goals.

How do you create customer profiles starting from their feedback - wonderflow

Case studies · Jun 19, 2019

How do you create customer profiles starting from feedback

Marketers learned that they needed to create a profile and then go to the market. Today, customer feedback gives the possibility to change this process.