Business · Mar 28, 2019

Why you should stop building in house solutions

What sounded like the best alternative, might end up being a nightmare. In today’s video, our CEO Riccardo Osti will explain why corporations shouldn’t build in house solutions. If you believe it will save you time, money, and will allow you to have a better product, you might be terribly wrong. In fact, outsourcing solutions may prevent you from entering in a field where you don’t have any experience and saving time and money from…

Technology · Mar 25, 2019

What is big data and how to analyze it

Big data is a trendy topic, but do you know what it really means, and why it became so important? It is in all the posts on social media, all the reviews in an e-commerce page, or even a large amount of NPS data. In today’s video, you’ll understand the meaning of this concept, and how companies are analyzing this data in order to get insights to take meaningful decisions. If you like the content,…

Business · Mar 21, 2019

Who will benefit from consumer feedback analysis

Consumer Feedback Analysis can play an important role in a company, allowing different departments to get valuable insights. A few weeks ago we published this video to show how important it is for Product Marketers. But they are not the only ones. In today’s video our CEO Riccardo Osti will tell you how different departments can take advantage of Consumer Feedback to improve their performance. How do you feel Consumer Feedback could improve your job?…

Business · Mar 18, 2019

How to Collect and Analyze Employee Feedback to Increase Satisfaction

Employees spend most of their time at work — that’s why they expect to be happy doing their jobs. Happiness in the workspace is not just something employees dream of. They actively hunt down jobs that will bring them joy, even if it is at the expense of a higher paycheck. This search…

Business · Mar 18, 2019

5 reasons why reviews are essential for e-commerce

A few weeks ago, our CEO Riccardo Osti made a video about the importance of reviews for traditional retail. Today, he’ll explain the importance of reviews also for e-commerce businesses. They are not only extremely valuable for the products, but for the online stores themselves. As you’ll see, this happens for several reasons: They create trust, They are freely generated, They represent a great point of interaction, They help SEO and finally, They help to…

Business · Mar 18, 2019

Come raccogliere ed analizzare il feedback dei dipendenti per migliorare la loro soddisfazione

I dipendenti passano la maggior parte del loro tempo in ufficio, e per questo motivo hanno bisogno di un lavoro che li renda felici. La soddisfazione nel posto di lavoro non è solamente un sogno per i dipendenti. Infatti, sempre più persone cercano impieghi più soddisfacenti, anche a costo di ricevere uno stipendio…

Business · Mar 14, 2019

Why traditional market research alone is not enough

Market Research started to be put in practice in 1930, in United States. Back in those days, advertisers started to realize the significance of demographics for creating successful campaigns. Of course the resources were limited, so the solution they could implement was, for example, organizing focus groups, running face to face interviews, or sending questionnaires. Nowadays, companies keep conducting Market Research the same way they did decades ago. Even though technology has made huge improvements…

E-commerce · Mar 11, 2019

Why using a Chatbot can be extremely risky

Today’s video is about a really trendy subject: chatbot. While very useful in some cases, especially for predetermined questions, it might be really risky in others. Instead of delivering a good user experience, it might frustrate customers. Chatbots’ technologies are not yet advanced enough to really interact as a human being. In this video our CEO Riccardo Osti will cover the definition of Chatbots, its main usability, advantages, and of course, disadvantages.   In this…

Business · Mar 07, 2019

3 things each product marketer should know

If you are a Product Marketer or are interested in this field, this video is for you. By watching it you’ll learn which are the three essential things that each product marketing person should know to have enough evidence and make the right decisions. This will help you to have more satisfied customers since you’ll learn how to deliver the message they need to hear. It’ll also allow you to beat your competitors, by using…

Market Research · Mar 06, 2019

What are Predictive Analytics & How Can They Provide a Competitive Advantage?

Big data is not a new thing, but many business leaders are at a loss with how to manage their knowledge assets to their full advantage. Long gone are the days where companies could simply look at consumer research and make an intuitive guess for the best move forward. Today, with AI, machine learning,…