Technology · May 20, 2019

What is Machine Learning in 2 minutes

Historically we have been told that computers need to be programmed in order to perform specific tasks. However, in recent years, scientists have developed algorithms that make possible for computers to act, based on patterns and statistical trends instead of commands programmed by humans. In short, Machine learning algorithms use historical datasets to make predictions and decisions without being programmed for them. This technology is particularly useful for applications where it wouldn’t be feasible to…

Business · May 16, 2019

Do Customers review and recommend your products?

You know we are big fans of consumer reviews for several reasons, and we often use them as the playground for the exercises that we run. Today we keep going on this track. Today we run a quick exercise that can have a terrific impact on the effectiveness of your marketing strategy. Today we want to figure out if consumers review and recommend your products or not. Let’s get started, follow these steps: Step 1:…

Business · May 13, 2019

React on Reviews – Quick wins with customer feedback

For the first episode of the series Quick wins with customer feedback, our CEO Riccardo Osti proposes a simple exercise that might be incredibly helpful for you to start making actions from online reviews. We expect you to perform a simple analysis of your customer feedback in one of your sources, such as Amazon, Bol, or even Trip Advisor. Take some time and see that this simple exercise will provide you important insights on how…

Technology · May 09, 2019

What is Augmented Analytics in less than 3 minutes

Technology is here to make our lives easier. NLP, for example, is a tool that allows companies to have thousands of reviews analyzed in a single day. NLG enables machines and humans to communicate seamlessly, simulating human to human conversations. And these are just 2 examples of many different technologies that are starting to be in the day-to-day of marketers, product managers, customer care, and other professionals. In this video , our CEO Riccardo Osti…

Business · May 02, 2019

The most important sources of customer feedback – part 2

The world has changed, and everybody knows it. However, Market Research is still made in the same way we used to do 60 years ago. Does that actually make sense? If you are watching this video, you’ve probably watched the first part, which you can find here. Now, we continue explaining some other important sources of customer feedback for 2019: Facebook and YouTube. Hello everyone, I am Riccardo Osti and on a daily basis I…

Business · Apr 29, 2019

The most important sources of customer feedback (PART 1)

The world has changed, and everybody knows it. However, Market Research is still made in the same way we used to do 60 years ago. You can learn more about it in this video, where we explain why traditional market research, alone, is not enough anymore. In our current reality, customers can deliver customer feedback in a more accurate way, spontaneously. Actually, they do it every day. Curious to know how? So please, enjoy the…

Technology · Apr 25, 2019

What is NLG (Natural Language Generation) in 3 minutes

You might be familiar with NLP, but do you know what is NLG? In today’s video, our CEO Riccardo Osti will explain the meaning of Natural Language Generation, and its relation with NLP. NLG and NLP are closely related, since Speech Recognition is a subfield of NLP, or to be more precise, it is a subfield of computational linguistics. So if you are interested in this topic, in AI and/or machine learning, watch it right…

Business · Apr 11, 2019

Why Customer Feedback is essential for Logistics Industry

Last week, we talked about how to calculate the ROI of Customer Feedback for Logistics. However, you might wonder how can we see this value from another perspective. In today’s video, our CEO Riccardo Osti will help you understand the value of Customer Feedback for the Logistics Industry. Within this sector, consumers have plenty of touchpoints with the company, and every single feedback counts in order to be more consumer-centric. In a competitive market, companies…

Business · Apr 08, 2019

ROI of Customer Feedback for Logistics

If you work for a Logistics company, this video is for you. Last week, our CEO explained the ROI of Consumer Feedback for the Consumer Electronics industry. Today, he will help you to calculate it for the Logistics industry. For logistics, we understand every company that manages to deliver something from a point of origin to a point of consumption. Within this industry, there are several touchpoints between client and companies through their customer journey….

Business · Apr 04, 2019

ROI of Customer Feedback for Consumer Electronics

If you work at a Consumer Electronics company, this video is for you. In our CEO’s YouTube channel, we make plenty of videos about Customer Feedback and the value it has for different sectors and verticals of a company. In today’s video, Riccardo Osti will explain to you mathematically how to calculate the ROI of Consumer Feedback within this industry, by different perspectives. This means you will be able to see through numbers the Return…