Business · May 13, 2019
React on Reviews – Quick wins with customer feedback
For the first episode of the series Quick wins with customer feedback, our CEO Riccardo Osti proposes a simple exercise that might be incredibly helpful for you to start making actions from online reviews. We expect you to perform a simple analysis of your customer feedback in one of your sources, such as Amazon, Bol, or even Trip Advisor. Take some time and see that this simple exercise will provide you important insights on how…
Technology · May 09, 2019
What is Augmented Analytics in less than 3 minutes
Technology is here to make our lives easier. NLP, for example, is a tool that allows companies to have thousands of reviews analyzed in a single day. NLG enables machines and humans to communicate seamlessly, simulating human to human conversations. And these are just 2 examples of many different technologies that are starting to be in the day-to-day of marketers, product managers, customer care, and other professionals. In this video , our CEO Riccardo Osti…
Business · May 02, 2019
The most important sources of customer feedback – part 2
The world has changed, and everybody knows it. However, Market Research is still made in the same way we used to do 60 years ago. Does that actually make sense? If you are watching this video, you’ve probably watched the first part, which you can find here. Now, we continue explaining some other important sources of customer feedback for 2019: Facebook and YouTube. Hello everyone, I am Riccardo Osti and on a daily basis I…
Business · Apr 29, 2019
The most important sources of customer feedback (PART 1)
The world has changed, and everybody knows it. However, Market Research is still made in the same way we used to do 60 years ago. You can learn more about it in this video, where we explain why traditional market research, alone, is not enough anymore. In our current reality, customers can deliver customer feedback in a more accurate way, spontaneously. Actually, they do it every day. Curious to know how? So please, enjoy the…
Technology · Apr 25, 2019
What is NLG (Natural Language Generation) in 3 minutes
You might be familiar with NLP, but do you know what is NLG? In today’s video, our CEO Riccardo Osti will explain the meaning of Natural Language Generation, and its relation with NLP. NLG and NLP are closely related, since Speech Recognition is a subfield of NLP, or to be more precise, it is a subfield of computational linguistics. So if you are interested in this topic, in AI and/or machine learning, watch it right…
Business · Apr 11, 2019
Why Customer Feedback is essential for Logistics Industry
Last week, we talked about how to calculate the ROI of Customer Feedback for Logistics. However, you might wonder how can we see this value from another perspective. In today’s video, our CEO Riccardo Osti will help you understand the value of Customer Feedback for the Logistics Industry. Within this sector, consumers have plenty of touchpoints with the company, and every single feedback counts in order to be more consumer-centric. In a competitive market, companies…
Business · Apr 08, 2019
ROI of Customer Feedback for Logistics
If you work for a Logistics company, this video is for you. Last week, our CEO explained the ROI of Consumer Feedback for the Consumer Electronics industry. Today, he will help you to calculate it for the Logistics industry. For logistics, we understand every company that manages to deliver something from a point of origin to a point of consumption. Within this industry, there are several touchpoints between client and companies through their customer journey….
Business · Apr 04, 2019
ROI of Customer Feedback for Consumer Electronics
If you work at a Consumer Electronics company, this video is for you. In our CEO’s YouTube channel, we make plenty of videos about Customer Feedback and the value it has for different sectors and verticals of a company. In today’s video, Riccardo Osti will explain to you mathematically how to calculate the ROI of Consumer Feedback within this industry, by different perspectives. This means you will be able to see through numbers the Return…
Technology · Apr 01, 2019
What is small data (in just 4 minutes)
Last week our CEO explained the meaning of Big Data, a very trending topic, in this video. Today, we will talk about Small Data. You might not have heard about this concept yet, but it is everywhere in our daily lives. Watch the video to understand what this concept means, its relationship with Big Data, and why it is so important. If you like the content, don’t forget to subscribe to our channel! First…
Business · Mar 28, 2019
Why you should stop building in house solutions
What sounded like the best alternative, might end up being a nightmare. In today’s video, our CEO Riccardo Osti will explain why corporations shouldn’t build in house solutions. If you believe it will save you time, money, and will allow you to have a better product, you might be terribly wrong. In fact, outsourcing solutions may prevent you from entering in a field where you don’t have any experience and saving time and money from…