Wonderflow Blog
Interview · Nov 20, 2020
Bram Weerts interviews Darren Mahaffy, Chief Marketing Officer from Silver Hills Bakery
In this edition of the Voice of the Customer, we welcome a special guest, Darren Mahaffy, Chief Marketing Officer from Silver Hills Bakery. We asked Darren to participate in our interview series to leverage his knowledge and best-practices with all his peers out there and educate others that are new to the topic of customer-centricity. Silver Hills is a thriving family-owned, family-run, three-brand business, committed to making the best tasting, most nourishing, plant-powerful products possible….
Product Development · Nov 16, 2020
How to utilize Customer Feedback in Product Development
With all the potential gains, you would think that integrating consumer feedback in product launches and continuous development is common practice. But despite the benefits, too many companies still ignore consumer feedback, struggle to make sense of it, or are stuck trying to build a scalable process. In this blog, we will share the best ways on how to use customer feedback in product development. Let’s start with the benefits. Analyzing consumer feedback allows companies…
Press · Nov 09, 2020
Wonderflow hiring for new positions, opens new office in Milan
AMSTERDAM, November 9, 2020 – Wonderflow, the simplest end-to-end solution to analyze the Voice of the Customer, today announced the opening of a new office in Milan, Italy. The expansion is part of Wonderflow’s strategy to extend its European footprint, and to have a strong presence in the heart of Italian business. It brings our teams even closer to some of our customers including De’Longhi, Pirelli, Fastweb, Prima, and Lavazza. Wonderflow’s expansion answers an increasing demand for…
Press · Oct 28, 2020
De’Longhi Boosts Customer Experience with Customer Feedback Analysis Solution from Wonderflow
AMSTERDAM, 28/10/2020 – Wonderflow, the simplest end-to-end solution to analyze the Voice of the Customer, today announced that De’Longhi selected Wonderflow as its feedback analytics platform. The collaboration empowers De’Longhi with actionable insights unveiled from the Voice of the Customer. The learnings will be used to optimize the product development strategy, communication, and customer care, towards a fully customer-centric approach. De’Longhi is a leading global brand for small domestic appliances associated with the world of coffee, kitchen, air conditioning…
Business · Oct 22, 2020
How to start your CX program to meet today’s customer expectations
In its Customers 2020 report, the consulting firm Walker suggests that customer experience (CX) will surpass other brand characteristics like price and product. Most brands are aware of the importance of CX, however, they fail to make the right improvements, or they lack the necessary knowledge to implement transformative change in their organizations. As a result, this prevents them from creating the best CX. Due to the fact that customer interactions are happening at every stage of…
Business · Oct 15, 2020
Redefining What it Means to Understand Customer Experience
Wonderflow and Microsoft collaborate to redefine what it means to understand customer experience by integrating Wonderflow into Dynamics 365 Customer Voice.
Press · Sep 25, 2020
Wonderflow Recognized as a Market Challenger by Global Research Firm
Research firm Omdia names Wonderflow Market Challenger in the Market Radar report for AI-enabled Experience Management Platforms.
Press · Sep 24, 2020
Wonderflow and Microsoft announce integration for Microsoft Dynamics 365 Customer Voice
Wonderflow & Microsoft Announce Partnership. The partnership enables Microsoft users to integrate analytics from public product reviews on e-commerce platforms, into their Customer Voice dashboard.
Press · Aug 01, 2020
Research Firms Highlight the Rapid Development in Customer Experience Management and Analytics
Amsterdam, 24 September 2020 – Wonderflow highlights its many interactions with industry analysts. Over the course of the past two years, the analyst community, Wonderflow leadership team, and Wonderflow’s clients have been actively engaging. Briefings and conversations with large firms such as Forrester, IDC, 451 Research, and Omdia, as well as niche experts such as Aragon Research and Sanchit Vir Gogia’s Greyhound Research, create tremendous opportunities to discuss and collaborate. The input from Wonderflow and our…
Business · Jul 06, 2020
5 ways in which customer feedback helps organizations create more effective marketing campaigns
Customer feedback is crucial in managing customer satisfaction and loyalty, improving products, and in many more areas of your business, including marketing strategies