Wonderflow Blog
Interview · Jan 12, 2021
Wonderflow interviews newest member of the team Lidia Palmi, as the new Head of Business Intelligence.
Wonderflow welcomes Lidia Palmi to the team as the new Head of Business Intelligence. Here, we get to know her better and welcome her to our team.
Interview · Jan 05, 2021
Bram Weerts interviews Lucio Vesentini from the Consumer Insight Marketing department of Pirelli
We interviewed Lucio to share his knowledge and best-practices with all his peers and educate others that are new to the topic of customer-centricity.
Wonderflow · Dec 22, 2020
Wonderflow wraps up 2020 with a summary of this year’s greatest accomplishments
With the end of the year approaching, Wonderflow highlights the most notable achievements of the past year. This year has been tough for everyone with the extraordinary situation of COVID-19. However, at Wonderflow we tried our best to continue to progress and grow as a company. Here, we highlight some of our biggest accomplishments to bring 2020 to a close. Wonderflow partnered with Microsoft to announce the integration of Wonderflow technology into Microsoft Dynamics 365…
Press · Dec 15, 2020
Wonderflow raises 2 million euros in equity financing to amplify rapid growth. The round is led by P101 SGR with EIT Digital and Jan Bennink
AMSTERDAM, December 15, 2020 – Wonderflow, the big data company that supports companies by analyzing consumer feedback closes a €2 million investment round led by the manager of Venture Capital P101 SGR, through its P102 and ITALIA 500 sibling funds. The operation sees the participation of the European organization for innovation (EIT Digital) and Jan Bennink, a Dutch business executive with a long experience in management executive of companies such as Danone, Numico, Douwe Egberts, Sara…
Press · Nov 24, 2020
Riccardo Monti, Managing Director at BCG, joins Wonderflow’s advisory board
Amsterdam, the Netherlands – November 24, 2020 – Wonderflow announces the welcoming of Riccardo Monti, Managing Director & Senior Partner at Boston Consulting Group, to its advisory board. Riccardo Monti is a core member of the Industrial Goods practice at The Boston Consulting Group and joined BCG in 1990. He has deep expertise in the energy, industrial goods, and automotive sectors, and a wide range of relationships across industries and geographies. “Wonderflow is clearly making a…
Interview · Nov 20, 2020
Bram Weerts interviews Darren Mahaffy, Chief Marketing Officer from Silver Hills Bakery
In this edition of the Voice of the Customer, we welcome a special guest, Darren Mahaffy, Chief Marketing Officer from Silver Hills Bakery. We asked Darren to participate in our interview series to leverage his knowledge and best-practices with all his peers out there and educate others that are new to the topic of customer-centricity. Silver Hills is a thriving family-owned, family-run, three-brand business, committed to making the best tasting, most nourishing, plant-powerful products possible….
Product Development · Nov 16, 2020
How to utilize Customer Feedback in Product Development
With all the potential gains, you would think that integrating consumer feedback in product launches and continuous development is common practice. But despite the benefits, too many companies still ignore consumer feedback, struggle to make sense of it, or are stuck trying to build a scalable process. In this blog, we will share the best ways on how to use customer feedback in product development. Let’s start with the benefits. Analyzing consumer feedback allows companies…
Press · Nov 09, 2020
Wonderflow hiring for new positions, opens new office in Milan
AMSTERDAM, November 9, 2020 – Wonderflow, the simplest end-to-end solution to analyze the Voice of the Customer, today announced the opening of a new office in Milan, Italy. The expansion is part of Wonderflow’s strategy to extend its European footprint, and to have a strong presence in the heart of Italian business. It brings our teams even closer to some of our customers including De’Longhi, Pirelli, Fastweb, Prima, and Lavazza. Wonderflow’s expansion answers an increasing demand for…
Press · Oct 28, 2020
De’Longhi Boosts Customer Experience with Customer Feedback Analysis Solution from Wonderflow
AMSTERDAM, 28/10/2020 – Wonderflow, the simplest end-to-end solution to analyze the Voice of the Customer, today announced that De’Longhi selected Wonderflow as its feedback analytics platform. The collaboration empowers De’Longhi with actionable insights unveiled from the Voice of the Customer. The learnings will be used to optimize the product development strategy, communication, and customer care, towards a fully customer-centric approach. De’Longhi is a leading global brand for small domestic appliances associated with the world of coffee, kitchen, air conditioning…
Business · Oct 22, 2020
How to start your CX program to meet today’s customer expectations
In its Customers 2020 report, the consulting firm Walker suggests that customer experience (CX) will surpass other brand characteristics like price and product. Most brands are aware of the importance of CX, however, they fail to make the right improvements, or they lack the necessary knowledge to implement transformative change in their organizations. As a result, this prevents them from creating the best CX. Due to the fact that customer interactions are happening at every stage of…